Copyright © 2022,
Ji Woo Lim
IMHERE
Overview
IMHERE is an imaginary non-profit organization that supports homeless people, especially women homeless and informs the public about the reality.
IMHERE presents the presence of the people who feel excluded and want to shout out their existence in society. The three pieces of a logo, poster, and interactive billboard design guide the visitors to the imaginary non-profit organization and its objective to make the housing problem in our community visible. In this society where ownership proves the existence, IMHERE provides a broad definition of home for those who have lost their role in society through cognition and support.
Methods
Adobe Illustrator, After Effects, XD
Typography
Filson Soft, Butler Stencil
Intention
I decided to work with “IMHERE” as the brand name. It is an intuitive selection to represent the people, including us, who want to shout their existence in society. The quotation mark was used to accent the theme of “speaking out and being present.”
Two different fonts of serif and sans serif were mixed in the logo to represent our society where diverse people harmonize together. The principal color is chili red, motivated by the “redlining” that occurred by the United States Federal Housing Administration in the 1930s. The Redline indicating “hazardous” is the inequality and discrimination in housing in African-Americans and immigrant neighborhoods. By occupying a red color and reinterpreting it, I attempted to decolonize the historical context of distinction in housing and alter the meaning of action and community.
The regulation of typography mix, color, and quotation marks will be continuously applied to other works to strengthen the brand identity.
Applications
The campaign design for interactive billboards, installed around the city. Citizens can donate by tapping the card reader installed on the billboard. Whenever the donation happens, the window would light up, introducing a home to the homeless.
Safe and Affordable Housing for Women in Niagara
Overview
My constant interest in the visibility of homeless women led to an opportunity to work as a graphic designer and videographer in creating the policy research, Safe and Affordable Housing for Niagara Women.
Niagara Community Observatory is a public-policy think tank that introduces emerging issues to the public and devises solutions in politics and community. To shed a light on the situation of women in Niagara and the importance of safe and affordable housing policy to the public, NCO and YMCA Niagara Region researched the cases of women and provided the rational context to protect their dignity of life.
I created the illustrations to effectively deliver the negative circulation of homeless women hiding from the violence and women driven out to the lowest class of welfare. Also, I visualized the estimated impact of this policy in motion graphics that were used in both presentation and policy brief video.
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Medium
Adobe Illustrator, After Effects, Photoshop, Print
Credits
Credits of research and video belong to NCO and YMCA Niagara Region.